Ready to ditch the cookie cutter brand
and embrace your authentic self?
It's Personal Branding
for the
next generation of work.
THE WHEEL Digital Magazine
For Holistic + Creative Entrepreneurs
Do you know what your Midheaven is?
In astrology, the Midheaven (or Medium Coeli) represents the highest point in your birth chart, symbolizing your public image, career path, and aspirations in the world. Understanding your Midheaven can offer profound insights into your professional calling and how you are seen by others.

Our Story
Launched in 2022 by Emma Norton, the Founder of Become. Media, THE WHEEL takes this kind of insightful approach to explore the powerful connection between astrology and the journey of a holistic and creative entrepreneur. Emma grew up loving a good personality test, and astrology was another tool to use to learn herself (and others) better. She recognized the profound resonance of astrological personality profiling, including understanding her own Midheaven, (Virgo, btw,) in shaping her brand identity and public presentation. Whether you're an astrology enthusiast or simply curious, delving into these ancient modalities can reveal surprising insights about yourself and your target audience.
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Discover a wealth of knowledge in the 12 issues of THE WHEEL, featuring premium content on topics like economy and finances, productivity, recreational therapy and burnout prevention, and the mindful integration of food and drink into your lifestyle. Beyond practical advice, THE WHEEL delves into the core of being human, guiding you to humanize your brand for authentic and fulfilling professional achievements.
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Explore how the wisdom of astrology – from understanding your intuitive strengths to incorporating tarot for guidance – can be practically applied to structure and optimize your business systems.
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The original issues of THE WHEEL, a project born from a desire to connect knowledge, experience, and experimentation with a sense of fearless creation, alongside our thoughtfully designed business planner, are available now in the Become. Shop.
Stay tuned for potential updates on THE WHEEL as a vibrant sub-brand within Become. Media in the future!

















