Our Story: From Playground Dreams to Powerful Personal Brands
Origins
Remember those joyful days on the playground when being yourself was effortless? Many of us have lost that bold spirit over time. As work transforms in today's dynamic environment, it's essential to pursue your passions with authenticity. Become. was founded on the belief that everyone should bring their true selves to their careers, empowering individuals to uncover their identity in a world of inauthenticity. Success lies in harmonizing personal and professional lives confidently embracing your unique archetype.
Mission
Our mission is to empower individuals to discover, define, and express their authentic personal brands, enabling them to achieve their full potential and make a positive impact. We believe that personal branding is not about creating a facade; it's about uncovering your unique strengths, values, and passions, and crafting a compelling narrative that resonates with your ideal audience.
Values
At Become., we value authenticity above all else. We believe in the power of self-expression, creativity, and collaboration. We're passionate about helping individuals connect with their true selves and build brands that reflect their values and inspire others. We champion courage, resilience, and the pursuit of purpose-driven careers. We understand that building a powerful personal brand is a journey, and we're here to guide you every step of the way.
Honest +
empowered
content is the connective tissue.
At Become., we believe in the power of personal branding. We live in a world saturated with (inauthentic) content, where standing out from the crowd matters more than ever. Become is your one-stop shop for building a powerful personal brand that gets noticed, gets you hired, and gets you results.
We're identifying what's the next generation of work - and it's crucial to do what you love and present that unapologetically.
This is our key persona, The Individualist's way.
Our Content
You'll benefit from Become. if you are:
01
Looking to "make a name for yourself"
You are an independent professional or startup founder (and aspiring leader in your space) seeking the best and most authentic way to present yourself to your target audience confidently.
03
Health + Well-Being Focused
The war between hustle culture and slow living is real. The problem is that we don't take the time to figure out what works best for us to be of better service to others, leading to the undesirable burnout phenomenon. Let's get honest about how we treat ourselves and make tangible changes.
02
A multi-hyphenate powerhouse
You have many moving parts and are trying to piece it all together. When it comes to identity work, that is the future of work. Create a specialized niche that encapsulates all your excellence.
04
Someone who has never fit in a proverbial box
The more we get to know ourselves beyond the societal conditioning, traumatic experiences, and the roots of our BS that limit us, the more we can find success in doing things in our own fashion. Personal Branding is identity work paired with your professional ambitions.
Meet The Individualists
The Individualist faces challenges in defining their identity, building a community, and achieving work-life balance. Traditional platforms fall short in providing comprehensive support for personal and professional growth.
Through identity work, an Individualist realizes that they are the golden ticket.
The Goods
We are rolling out content-focused offers over the course of 2025 - all geared toward helping you build your personal brand.
A quarterly digital magazine + future virtual events highlighting aspirational personal brands in the form of storytelling.
Become.
Media + Community
A digital network that promotes exemplary and inspiring personal branding content + ways we can support one another!