What is Media Training and do you need it?
Media training is the art of preparing individuals and organizations to effectively communicate with the media, traditionally and digitally.
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Become.
The Become. Blog
Our blog articles offer personal branding basics, business tips, wellness hacks and more.
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Learn more about us and yourself on The Blog.
- 3 min
The Power of Your Story: Weaving a Personal Brand Narrative that Captivates
Your personal brand story is your secret weapon.  It's the bridge that connects you with your audience on a deeper level.
- 3 min
Building Your Tribe: A Guide to Attracting an Audience for Your Personal Brand and Online Business
Building Your Tribe: A Guide to Attracting an Audience for Your Personal Brand and Online Business
- 4 min
Strategic Steps Toward Becoming a Thought Leader - Brand Positioning + Tactics
Thought Leader Brand Positioning -
It's about establishing yourself as a brand and an authority figure in your field, someone people trust.
- 3 min
Demystifying the Deck: Pitch Deck, Sponsor Deck, Media Kit
In the persuasive world of business communication, three key documents reign supreme: the pitch deck, the sponsor deck, and the media kit.
- 2 min
Unveil Your Brand Story: The Numerology Behind Your Personal Brand
Numerology offers a fascinating approach to self-discovery, revealing the hidden numbers that can shape your personal brand narrative.
- 2 min
Oversharing vs. Professionalism: Finding Balance and Strategic Authenticity
The internet age has blurred the lines between personal and professional lives. We connect with colleagues on social media, share...
- 2 min
Different Mindset Work Techniques
Our minds are powerful tools, and just like any tool, they need regular maintenance. That's where mindset work techniques come in.
- 3 min
Steering Your Business (and Brand) to Success: The Yin and Yang of Strategy and Action
Just like yin and yang, strategy and action are two sides of the same coin, intrinsically linked for business success.
- 3 min
Don't Put All Your Eggs in One Basket: Expanding Your Marketing Mix Beyond Email
Email marketing is a tried-and-true, reliable tool for businesses of all shapes and sizes. But in today's marketing landscape, you need more
- 3 min
Personal Branding for Creative Professionals
In today's competitive creative landscape, personal branding is crucial for creative professionals to stand out from the crowd.
- 2 min
Mental Manipulation or Mastery? Mindset Tools to Advance Your Personal Branding Agenda
The world of personal branding can feel like a minefield. On one hand, you want to connect with your audience and inspire them. On the...
- 3 min
The Mastermind of Reputation: Inside the World of a Publicist
Imagine a world where reputation is everything. Enter the publicist, the skilled puppeteer who crafts narratives.
- 4 min
What's in a Name? From Celebrities to Influencers to Media Personalities to Thought Leaders - The Definitive Breakdown
These terms often get thrown around interchangeably, celebrities, influencers, media personalities and thought leaders do differ.
- 3 min
Unveiling Your Colors: How Seasonal Analysis Can Elevate Your Personal Brand
Seasonal color analysis categorizes individuals into four seasonal palettes - Spring, Summer, Autumn, and Winter - based on your coloring.
- 2 min
The Big 5 Test: Unveiling Your Personality for Personal Branding
Ever wondered what makes you tick? Why you're drawn to certain careers or social situations? The answer might lie in your Big 5 test results
- 3 min
Personal Branding for Business Leaders
Personal branding is the process of creating a recognizable and reputable online presence for yourself as a business leader.
- 2 min
How do we Cultivate Anticipation?
Cultivating anticipation is about building excitement and positive expectation for something in the future.
- 2 min
How do you Become who you really are?
So, how do you Become(.) who you really are?
The journey of becoming who you truly are is a lifelong quest of self-discovery.
- 2 min
What is a Lead Magnet and What are Some Examples for People Building Personal Brands?
A lead magnet is an irresistible incentive offered to potential customers in exchange for their contact information, usually an email...
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