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Unmasking Your Brand: 5 Personality Tests to Unlock Your Authentic Marketing Mojo

Updated: 7 days ago


personality tests top 5 for personal branding Become. Media


In the age of personal branding, understanding yourself is the ultimate marketing tool. No more cookie-cutter personas, folks! We're all about embracing our unique strengths and quirks to captivate our audience. But how do you translate your inner fire into a brand that shines? Enter the personality test, your secret weapon for unlocking your authentic marketing mojo.


1. MBTI/16 Personalities: Taking the Myers Briggs test is a fond memory from high school, as it outlines a foundation of your core personality traits and how you both process and deliver information to the world around you. A great starting point if you're new to the personality assessment game.

2. DISC Assessment: This powerful tool delves into four fundamental behavioral styles, revealing how you naturally communicate, make decisions, and approach work and relationships. Leverage it to hone in on your brand messaging that speaks with resonance to your target audience and stays true to you.

3. Enneagram Institute Test: Dive deep into your core motivations and fears with this nine-point framework. As a "Helper" seeking harmony or a "Challenger" craving growth, your Enneagram type reveals your inner drives and how they can shape your brand message. Create content that resonates with others navigating similar desires.

4. Jungian Archetypes Test: Channel your inner hero, sage, or artist! This Jungian-inspired quiz reveals your archetype, highlighting your inherent values and aspirations. Are you a "Wise One" sharing knowledge or a "Rebel" breaking convention? Align your brand voice and visuals with your archetypal essence.

5. Big Five Personality Test: Delve into the OCEAN of personality with this classic assessment. Your scores in Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism can offer insights into your communication style, preferred work environment, and overall approach to life. Build a brand that reflects your unique personality blend.


Bonus Tip: Don't get hung up on one test! Use a combination of assessments to create a nuanced picture of your strengths, values, and communication style. The more you understand yourself, the more authentic and captivating your brand will be.


Remember, personal branding is a journey, not a destination ('tis the basics of humanity.) So, dive into these personality tests, explore your inner landscapes, and let your authentic self shine through your brand! And who knows, you might just discover your personal marketing masterpiece.


Understanding your brand's personality is the key to crafting authentic marketing that resonates with your audience.

Join the CLUB as we dive further into identity integration tools with our content! Gain access to even more resources to unlock your marketing mojo. Our digital magazine dives deeper into brand archetypes, marketing psychology, and effective communication strategies. Don't wait, unleash your brand's authentic voice and start connecting with your audience on a deeper level. Join the CLUB today!

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