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The Myers Briggs Breakdown: Discover Your Personality Type for Powerful Branding

What is Myers Briggs (MBTI) also known as 16 Personalities and what are the types?

The Myers Briggs Type Indicator (MBTI) is a popular personality inventory that helps individuals identify their preferences in four key areas:

1. Extraversion (E) vs. Introversion (I):

  • Extraverts (E): Gain energy from social interaction and prefer to "think out loud."

  • Introverts (I): Gain energy from solitude and prefer to process information internally before speaking.

2. Sensing (S) vs. Intuition (N):

  • Sensors (S): Focus on concrete details, facts, and present experiences.

  • Intuitors (N): Focus on abstract concepts, possibilities, and future potential.

3. Thinking (T) vs. Feeling (F):

  • Thinkers (T): Make decisions based on logic, objectivity, and fairness.

  • Feelers (F): Make decisions based on emotions, personal values, and empathy.

4. Judging (J) vs. Perceiving (P):

  • Judgers (J): Prefer structure, planning, and decisiveness.

  • Perceivers (P): Prefer flexibility, adapting to situations, and keeping options open.

Myers Briggs of 16 Personalities assessment Become. Media

By combining these preferences, the MBTI identifies 16 distinct personality types, each with its own unique strengths, weaknesses, and tendencies. Here's a brief overview of the 16 types:

Analysts (NT):

  • INTJ: The Architect (strategic, independent, innovative)

  • INTP: The Logician (analytical, objective, skeptical)

  • ENTJ: The Commander (decisive, ambitious, strong-willed)

  • ENTP: The Debater (challenging, quick-witted, adaptable)

Diplomats (NF):

  • INFJ: The Advocate (idealistic, empathetic, insightful)

  • INFP: The Mediator (creative, idealistic, individualistic)

  • ENFJ: The Giver (warm, inspiring, altruistic)

Sentinels (SJ):

  • ISTJ: The Logistician (practical, organized, detail-oriented)

  • ISFJ: The Defender (loyal, supportive, duty-bound)

  • ESTJ: The Executive (efficient, decisive, take-charge)

  • ESFJ: The Consul (cooperative, warm, reliable)

Explorers (SP):

  • ISTP: The Virtuoso (adaptable, pragmatic, action-oriented)

  • ISFP: The Artist (independent, observant, sensitive)

  • ESTP: The Entrepreneur (energetic, resourceful, spontaneous)

  • ESFP: The Entertainer (social, enthusiastic, fun-loving)

It's important to remember that the MBTI is not a definitive measure of personality, but rather a tool for self-exploration and understanding. While the types offer valuable insights, they shouldn't be used to limit or stereotype individuals.

If you're curious about your own MBTI type, you can take the official questionnaire or explore online resources that offer free assessments. We like Truity's Typerfinder Test. Remember, the most important thing is to use the MBTI as a springboard for personal growth and a deeper understanding of yourself and others.

Do you remember taking the Myers Briggs test in school?

We do! MBTI has been a longstanding market for personality tests and building up your unique archetype. It's one of the many modalities we will explore in CLUB, our quarterly digital magazine. Subscribe to the magazine, which also includes a free monthly themed newsletter with exclusive content for CLUB members.


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