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What is Brand Positioning?

Updated: Apr 24

Brand positioning is the process of crafting a unique place for your brand in the minds of your target audience. It's about defining your differences and why someone should choose you over your competitors. Imagine planting your freak flag in the crowded marketplace and declaring: "This is who I am, this is what I stand for, and this is why you need me."



Brand Positioning Become. Media


Here's a breakdown of the key elements of brand positioning:

1. Understanding your audience:

  • Who are you trying to reach? What are their needs, wants, and pain points?

  • What are their existing perceptions of your industry or category?

  • What are the other brands they consider and why?

2. Defining your brand identity:

  • What makes your brand unique? What are your core values and differentiators?

  • What personality do you want to project? Friendly, innovative, reliable?

  • What benefits do you offer that your competitors don't?

3. Communicating your position:

  • Develop a clear and consistent message that resonates with your audience.

  • Use storytelling, visuals, and emotional appeals to connect on a deeper level.

  • Be present across relevant channels and touchpoints: online, offline, and everywhere in between.

4. Owning your space:

  • Be bold and confident in your claims. Don't shy away from what makes you different.

  • Back up your positioning with evidence: testimonials, awards, case studies.

  • Continuously monitor and refine your position based on market feedback and evolving trends.


Brand positioning is not just a one-time exercise. It's a dynamic process that requires ongoing attention and adaptation. As your brand evolves and the market shifts, you must adjust your positioning to stay relevant and maintain your competitive edge.


Here are some real-world examples of successful brand positioning:

  • Apple: "Think different." Owning the space of creativity, innovation, and challenging the status quo.

  • Nike: "Just do it." Inspiring people to push their limits and achieve their full potential.

  • Dove: "Real beauty." Redefining beauty standards and celebrating diversity and inclusivity.

  • Become.: "Personal Branding for the next generation of work." Delivering media + community to the rebellious professionals looking to change the world and take care of themselves too.


Remember, strong brand positioning is the foundation for building brand loyalty, attracting ideal customers, and achieving sustainable growth. So, plant your freak flag, tell your story, and tell the world why your brand is irreplaceable.


Craft Your Story, Command Attention: Take Control of Your Personal Brand

We hope this explanation clarifies brand positioning and why it's so crucial. You see, personal brand positioning remains (almost) the same as traditional brand positioning. It's just, well, more personal. 


If you have any further questions about specific strategies, competitor analysis, or crafting your own unique brand position, feel free to connect with us on Instagram and don't forget to join the CLUB! We are here to help all the cool kids showcase their excellence.





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