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Personal Brand Statements - What Are They and What are the Differences?

What is a personal brand statement?


writing a personal brand statement Become. Media

A personal brand statement is a concise and catchy phrase that summarizes your professional identity and value proposition. It's like a mini-elevator pitch that instantly tells people who you are, what you do, and why they should care.


Think of it as a tagline for your professional self, highlighting your unique strengths, skills, and experiences. It's not just a job title or a resume summary; it's a statement of your purpose and passion, attracting the right opportunities and clients.


Key elements of a strong personal brand statement:

  • Clarity: Be clear and concise, using simple language that everyone can understand.

  • Uniqueness: What sets you apart from the crowd? Showcase your distinct strengths and expertise.

  • Value: What problem do you solve, or what need do you fulfill for others? Emphasize the positive impact you make.

  • Memorable: Craft a statement that sticks in people's minds and leaves them wanting to know more.

  • Authenticity: Let your personality shine through! Your statement should be genuine and reflect your authentic voice.

Differences between personal brand statements and other related concepts:

  • Elevator pitch: While similar in purpose, an elevator pitch focuses more on a specific opportunity or audience. It's a quick introduction that grabs attention and leads to further conversation.

  • Resume summary: This is a factual overview of your skills and experiences tailored to a specific job application. It's not as creative or personal as a brand statement.

  • Mission statement: This outlines a company's or organization's values and goals. A personal brand statement focuses on the individual and their impact.

Examples of personal brand statements:

  • "I help creative entrepreneurs launch impactful brands that resonate with their audience."

  • "Data-driven marketer with a passion for storytelling. I turn insights into action, driving growth for B2B businesses."

  • "Experienced software developer building elegant solutions that empower users and simplify complex problems."


Remember, your personal brand statement is a living thing. You can refine it as you evolve and grow in your career. It's a powerful tool for attracting your ideal audience, building relationships, and creating a lasting impression in the professional world.


We hope this clarifies the concept of a personal brand statement and its differences from other related ideas. Feel free to connect with us on socials or shoot us an email if you have any further questions or want to brainstorm some statement options for yourself and join the Become. CLUB for feedback!





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