We're identifying what's the next generation of work - and it's crucial to do what you love and present that unapologetically.
This is our key persona, The Individualist's way.
Our Content
You'll benefit from Become. if you are:
01
Looking to "make a name for yourself"
You are an independent professional or startup founder (and aspiring leader in your space) seeking the best and most authentic way to present yourself to your target audience confidently.
03
Health + Well-Being Focused
The war between hustle culture and slow living is real. The problem is that we don't take the time to figure out what works best for us to be of better service to others, leading to the undesirable burnout phenomenon. Let's get honest about how we treat ourselves and make tangible changes.
02
A multi-hyphenate powerhouse
You have many moving parts and are trying to piece it all together. When it comes to identity work, that is the future of work. Create a specialized niche that encapsulates all your excellence.
04
Someone who has never fit in a proverbial box
The more we get to know ourselves beyond the societal conditioning, traumatic experiences, and the roots of our BS that limit us, the more we can find success in doing things in our own fashion. Personal Branding is identity work paired with your professional ambitions.
Content is the connective tissue.
The Entrepreneurial Hero's Journey
The Individualist
Our Cool Kids
The empathetic rebels with ambition who need a little help with identity presentation and having a healthier work life.
The Freelancer
The First Stage:
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Identity Work
Mindset Development
Streamlining + Focus
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They are seeking individuality and freedom.
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Opportunistic and motivated, but they lacking confidence and a sense of direction.
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Open-minded yet inundated with so many different ways to succeed.
They need clarity and streamlined content tailored to their learning style.
The Entrepreneur
The Second Stage:
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Confidence Building
Leadership Development
Public Notoriety
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All-in and seeking a better work/life balance.
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Grounded, aware of the wild ride, and looking for their next round of scaling, both personally and professionally.
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These folks have skin in the game, with a few years identifying as an entrepreneur.
They've developed an entrepreneurial mindset but struggle to identify the next right action.
The Mentor
The Third Stage:
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Coaching Identity
Burnout Healing
Publicity Growth
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The masters seek to pay it forward with their knowledge and experience.
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They want to evolve as better leaders and cultivate their public presence in this newfound status.
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These OGs have been on the entrepreneurial track for 5+ years (but who's counting?), have seen some success, and have a stable work life.
They are in a coaching phase with war stories, looking to share their wisdom and learn from the next generation.
The Rebellion
Coming 2024
We've got big plans.
And we're inviting you to join the CLUB.
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We are offering multi-accessible content and the opportunity to connect with others and mutually inspire.
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We're going to talk about the nitty gritty details of being an ambitious human who's looking to change the world for the better. #unleashyourinnerrebel
The Goods
We are rolling out content-focused offers over the course of 2024 - all geared toward helping you build your personal brand.
CLUB
Magazine
A quarterly digital magazine + future virtual events highlighting aspirational personal brands in the form of storytelling.
PRESENCE
Online Program
An expert led course to amplify your personal branding journey.
Become.
Media + Community
A digital network that promotes exemplary and inspiring personal branding content.